Spread your authenticity online
with a strategy tailored to your company.

Build your Brand Book with us: Transform your Online Reality!

costruzione brand identity

Discover how to Shine Online with your Brand Book by Timotico!

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Define your company's identity!

The Brand Book is an essential document that defines the visual identity and personality of a brand. While usually the term Brand Book only refers to design, for us it has a more comprehensive meaning: it serves as a guide to maintain consistency in the communication and image of the brand in all aspects, establishing its value system and rules for textual, audiovisual, and graphic production related to the brand, ensuring a recognizable representation of the company. The Brand Book is crucial for building an identity and creating strong relationships with the audience.

Work with professionals to create a long-term strategy for your company: define your identity, your communication style, and attract your ideal audience.

With Timotico's Brand Book, you'll be able to...

Define a clear strategy for your communication tailored directly to your business.

Have a document to consult over time and share with your collaborators.

Produce content in line with the strategy and build trust with your customers.

If you have a business or an activity, you know how important it is to have a map, a strategy to reduce risks and not navigate blindly.

You should know that this is also (and especially) true for the online world.

Creating digital content that can truly sell and create positive relationships with your users is almost impossible without a strategy.

"How far along are you?"

You might find yourself entering the online world for the first time, filled with doubts that a professional could resolve.

It’s also possible that you’ve already started exploring the online world, or that you’ve dealt with Social Media Managers or Web Designers who haven’t addressed the strategic aspect.

You may have ended up with content that is somewhat appreciated but doesn’t convince you, doesn’t feel like yours, and above all, doesn’t work.

  • You don’t see a community appreciating your content;
  • You don’t see an increase in visibility;
  • You don’t see growth in terms of inquiries about your services, nor an increase in sales.

It’s time to work on your strategy!

Discover how to Shine Online with your Brand Book by Timotico!

The production of a Brand Book is a complex and dedicated task for businesses.

It’s a manual tailored to the Brand, resulting from interviews with professionals or entrepreneurs, positioning analysis, and the construction of Brand Identity following 6 STEPS.

Let’s discover them together!


create your brand book with timotico

Here are the 6 steps we will follow together to define your company’s brand identity:


1. Market analysis and positioning;


2. Brand identity and strategy identification;


3. Definition of Mission, Vision, UVP, graphic identity, archetype, and tone of voice;


brand book senza sfondo timotico

4. Definition of Target, Buyer Persona, and Empathy Map;


5. Creation or rebranding of the logo;


6. Definition of content production process and advice for the future.



Discover how to Shine Online with your Brand Book by Timotico!

Here are 3 BENEFITS you’ll get thanks to the Brand Book:

Bringing your unique identity online is a delicate process that requires care and expertise. That’s why you’ll have Brand Building and Content Marketing professionals who will guide you and create a tailor-made outfit for you to shine online. A document that you can share with your collaborators to align in the same direction (e.g., web designers, social media managers, customer care, etc.).


The Brand Book is built on the foundation of neuromarketing and storytelling knowledge, tested by professionals and major brands. Thanks to the team’s decades-long expertise, we will construct a strategy tailored to your reality that follows specific rules and dynamics to attract your ideal audience.

With the consultations and strategic work you’ll do with us, you’ll lay the foundations of your online communication, and the skills you’ll learn, as well as this document, will stay with you forever.

The perception of your brand by your community will be immediate, although the best results will be seen over time. You will likely make some adjustments to the initial strategy along the way (always consult professionals first), but you will have already planted stable roots to flourish in all your splendor.

Your reputation and your wallet will thank you: starting off with the wrong strategy can lead to tremendous damage on these three fronts.

new logo timotico 2023

About us

Timotico Ltd is an integrated web communication company dedicated to businesses venturing into the Italian and international digital market.

We are a company offering consultancy and production services in Digital Content Marketing in Italy and the UK, with a focus on strategies for producing and distributing audio-visual and textual content for social media and the web.

With approximately 30 professionals and partners, we have collaborated over the years with various entities, ranging from publicly traded companies like GoPro and participants in the London Fashion Week to small and medium-sized enterprises.

Who's Federica Argentieri

Federica Argentieri, the founder of Timotico, is a Content Specialist, author of the book “Disney Business,” and a speaker at national and international digital marketing events, including We Make Future, Seo&Love, Social Media Strategies and Digital Skills (London). With over 10 years of experience, she has collaborated with various entities, from large publicly traded companies like PwC to small and medium-sized enterprises. She was a finalist as Digital Entrepreneur of 2023 for the English network Digital Women. Some of the companies she has collaborated with have reached approximately 500,000 followers, and for a publicly traded company, she was responsible for a business area that generated over 2.5 million euros in revenue within a year. Federica has over 35,000 followers across Facebook, Instagram, and LinkedIn.

foto federica argentieri founder

Some of the clients we've had the pleasure to collaborate with:

What our clients say

Luca Bonati. ⭐⭐⭐⭐⭐
Luca Bonati. ⭐⭐⭐⭐⭐Partner @Studio Bonati
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Professional, competent and always there for any eventuality. I have had and still have several ongoing collaborations and are always able to add value to their consulting input. Tireless workers: always available often even outside working hours. True professionals.
Yuri Masulli ⭐⭐⭐⭐⭐
Yuri Masulli ⭐⭐⭐⭐⭐COO @Atto Terzo
Read More
A team of passionate and qualified professionals. I had the opportunity to interface with TIMOTICO as part of the web marketing and communication activities it carried out for the theater company ATTOTERZO, of which I was a member. In that circumstance, I was able to see not only the high competence of its professionals, in web marketing and communication, but also their sincere passion towards the performing arts and the ways in which they can be communicated to the public and promoted in the territory, with the traditional and innovative tools that cultural marketing offers to cultural operators. During the period in which TIMOTICO has carried out activities for ATTOTERZO, the results that the company has achieved in terms of visibility of its cultural activities, in terms of audience turnout and more generally in terms of impact on a territory, the Apulian one, with a strong cultural vocation and with important potential, have been evident and significant. The helpfulness, seriousness and friendliness of the staff accompanied and added value to the activities carried out.
Giampiero Maggiore  ⭐⭐⭐⭐⭐
Giampiero Maggiore ⭐⭐⭐⭐⭐Director @Street Self Defence Brindisi
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We turned to Timotico for consulting and creation of naming and new logo. With great professionalism they met our needs by focusing on a few services, but with quality. They were always close to us and were careful that we fully understood what they were doing for our business (excellent customer service). With the new communication strategy they offered and a few posts they produced for social we had 24% more sign-ups than last year (before lockdowns). As of this year we even have people coming to our gym from Lecce. We sincerely thank you for what you are doing for us and our kids!
Monica Zanettin  ⭐⭐⭐⭐⭐
Monica Zanettin ⭐⭐⭐⭐⭐Coach @Joe Ross Italia
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I have been working with the Timotico team for about 8 months and I am extremely satisfied with this group of knowledgeable and professional people. They have the ability to resolve any issue very quickly. I have contact especially with Federica, whom I consider a special woman for being precise, punctual and consistent always. She is also very nice and that certainly doesn't hurt. With the cooperation of Timotico I am achieving concrete results in a short time, in fact I want to thank these people for how hard they work, even happen to exchange emails or messages even during the weekends. Their availability is incredible. It is a team with innovative ideas and a high background in marketing that I would highly recommend.
Siria Salusest  ⭐⭐⭐⭐⭐
Siria Salusest ⭐⭐⭐⭐⭐CEO @Emmaus Rieti
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Timotico, is a team particularly trained in everything in digital marketing. It helped me and Paola, my partner, to start our business of selling Religious items online, which was already present in our city area but not on the web. It is a showcase site where our customers can, through our description, understand who we are, the passion that drives us to do this work and our Faith above all! The layout, the photos and the arrangement of everything is the result of this team's Ability to make the store site inviting from both content and aesthetics. Just to confirm what was written, we thank Timotico because we were also contacted from Emilia Romagna to make favors for a confirmation. Everything would be taken care of by us in Rieti and shipped to the recipient with all the required supplies and packaged properly, precisely because of the client's inability to come to our beautiful store. This makes us realize how well our online site created by Timotico is run and inspires confidence even from a distance. Thanking Timotico once again and complimenting the team, I hope other businesses can try their professionalism and be guided to the best.
Aldo Coricciati  ⭐⭐⭐⭐⭐
Aldo Coricciati ⭐⭐⭐⭐⭐Site Manager @Leonardo
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Usually, when you want to positively review a business you say: Seriousness and Expertise. As if they were Robots. Timotico is much more than that: listening to the customer and being passionate about following them. To quote one of HR's cherished mottos, 'Know How to Do and Know How to Be'. The human and technical profile of the Timotico team encapsulates both.

Discover how to Shine Online with your Brand Book by Timotico!

Fill out the form to be contacted and receive all the information you need about the Brand Book or to purchase it right away!


The Brand Book is designed for businesses and includes a more thorough market analysis, competitor analysis, and specific positioning analysis. This obviously requires a greater commitment and investment, which a very small business or freelancer may not always afford.

The Brand Book does not have an expiration date. Over the years, like people, some values ​​may vary in terms of priority, goals may change, but a radical change in identity is difficult. Rather, the initial document can and should be updated and enriched over the years, but the foundation will remain and will support all your future activities.

Yes, you can pay in installments. We offer flexible payment options to accommodate your needs. Please contact us for more information on our payment plans.

No, it actually concerns the corporate identity as a whole: a good content marketing strategy requires that your communication style be consistent across all touchpoints with your audience.

This means that your communication, your way of being and expressing yourself should also be consistent on your website, in your emails, on your blog, and even in your offline communication, such as business cards, brochures, etc.

So what we’ll see together will also be useful in other areas that will require content production from you.

We are always available to answer your questions at +44 7716138936 and on our social media channels.

Furthermore, if you have any doubts you’d like to resolve right now, you can request information and we will contact you as soon as possible.

As soon as you purchase the Brand Book package, you can schedule the first consultation session with us. Upon completion of the payment and initial consultations, you will receive the formatted Brand Book in PDF and a physical version. After delivery, you will have access to one additional bonus consultation to guide you in producing content aligned with the proposed strategy. You can then decide whether to continue independently or delegate content marketing activities.

The expected timeframe is about 3-4 weeks from the start of the project, but it may vary depending on the client’s availability: to complete the manual, it’s necessary to complete the initial fundamental consultations.

We’ll aim to be quick, but we’ll always prioritize the quality of the strategic phase.

Do you need some help? Contact us at info@timotico.com